Wednesday, November 13, 2013

AlAin & Nike partnership




Al Ain Football Club, has announced today its partnership with Nike through their official distributor in the UAE, Sun and Sand Sports as the official kit supplier to Al Ain Football Club, as well as the authorized supplier of training equipment to all subsidiaries of the club, including the first team. Nike, through Sun and Sand Sports will also assist the club with its merchandising strategy for the New Year, which also includes designing the flagship store at the new Hazza Bin Zayed Stadium in Al Ain. The partnership will come into effect with the opening of Hazaa Bin Zayed Stadium, where the new team shirts will be available to fans, prior to the grand opening of the stadium itself.

Al Ain Football Club’s partnership strategy aims ensure ongoing stability for the Club, which they hope will generate the consistent positive results fans hope to see over the new season

“We are proud to have Nike sign on as the official kit partner and training equipment partner for Al Ain Football Club. We are moving away from signing on sponsors; we have instead welcomed partners onboard, and Nike is a key partner”. Said a spokesman of the club. “We are very excited to debut the kit in January next year at the newly constructed Hazza Bin Zayed Stadium,” added the spokesperson for Al Ain Club.

“Nike through Sun and Sand Sports remains committed to growing passion for football in the Middle East and we are always looking at new opportunities to support the game”, said a spokesperson from Nike. “Eleven times winner of the UAE League, Al Ain Football Club is one of the most successful clubs in the region. Nike is excited about the prospect of providing the most innovative football products for the club and for their future success in tournaments,” the spokesperson added.

Hazza Bin Zayed Stadium, to be completed later this year, aims to offer fans the best match day experience in the region, as well as providing best in class corporate hospitality options. Of the 25,000 seats, the stadium features 3,000 premium seats, a percentage that is the highest amongst stadia across the world.

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